Short answer: a real-estate consultant's website should feel like a well-organised shortlist — every project on its own page with type, status and price, your RERA agent registration shown clearly, and an enquiry form that takes ten seconds. It is different from a builder's website, which sells only its own projects.
Consultant vs builder website
| Builder | Consultant / channel partner | |
|---|---|---|
| Projects | Only their own | Many developers |
| Main promise | Quality of construction | Choice, advice and negotiation |
| Key pages | Project, amenities, progress | Project comparison, areas, buyer services |
| Compliance | Project RERA number | Agent RERA number + project RERA numbers + disclaimer |
Show RERA details correctly
- Display your agent registration number in the header or footer of every page.
- Show each project's RERA registration number on its page.
- Add a clear disclaimer that you are an independent consultant, not the developer, and that prices are indicative.
- Check the current requirements on your state RERA website (UP RERA for Uttar Pradesh).
Project pages that convert
- Configuration (2 BHK, 3 BHK, plots), status (new launch, under construction, ready), location.
- Starting price or "price on request".
- Photos, location map and nearby landmarks.
- A short "why we recommend it" note in your own words.
- A sticky Enquire / WhatsApp button.
Fast enquiry forms
Ask only for name, mobile and the configuration they want. A "Quick Connect" option that continues on WhatsApp gets more conversations than long forms, and every enquiry should reach the team instantly. When volume grows, a real-estate CRM keeps follow-ups and site visits from slipping.
Local SEO
Buyers search by area and project name. Create a page per project, use the developer's correct project name consistently, and keep one phone number across the site and Google Business Profile. Area guides ("best areas to buy in Lucknow") bring early-stage buyers to your site.
Real example: City Casa
For City Casa, a RERA-registered consultancy in Vrindavan Yojna, Lucknow, working with 16+ developers, we built a project-led website with a page for each project, a "Find Your Perfect Home" form, a Quick Connect form that continues on WhatsApp, developer-partner logos, testimonials and a clear RERA number and broker disclaimer.
See also: real estate website features, real estate website development and pricing.
Frequently asked questions
Do property consultants need to show a RERA number on their website?
Registered agents should show their agent registration number, and project pages should show the project's RERA number. Check your state RERA website for current rules.
Can enquiries go to WhatsApp and a CRM?
Yes. Enquiries can open WhatsApp instantly and also be saved to an admin panel or CRM for follow-up.
Sources & references
| Source | Checked |
|---|---|
| UP RERA — official website | Oct 2026 |
| Ministry of Housing and Urban Affairs — RERA | Oct 2026 |
Prices in this article are approximate. Spotted an error? Email admin@2ndcode.com — see our editorial policy.