Short answer: a solar website wins leads by answering the buyer's three doubts — will solar work on my roof, what will it cost after subsidy, and can I trust this installer? — and then asking for the right details in the quote form.
How solar buyers decide
A homeowner or factory owner usually reads several websites, asks neighbours and compares two or three quotes. Your website's job is to be the most useful one they read and to make the next step easy.
Pages a solar company website needs
| Page | Purpose |
|---|---|
| Rooftop solar for homes | System sizes, subsidy, net metering, payback |
| Commercial & industrial solar | Larger systems, savings on business tariffs, financing |
| Ground-mounted / EPC | Engineering, procurement and construction scope |
| O&M / maintenance | Cleaning, monitoring, repairs, AMC plans |
| Projects | Photos with capacity (kW) and location |
| Subsidy guide | PM Surya Ghar process explained step by step |
| Get a quote | Short form with the details you need to price |
Explain the subsidy clearly
For homes, the central PM Surya Ghar Muft Bijli Yojana offers financial assistance for rooftop solar, applied for through the official national portal. Buyers are confused about eligibility, steps and timelines, so a plain-language subsidy page — with a link to the official portal and a note to check current amounts there — is one of the most useful pages a solar installer can publish.
A quote form that qualifies leads
- Name and phone (most buyers prefer a call or WhatsApp).
- Type: home, business or industry.
- Average monthly electricity bill.
- Roof type and approximate free area.
- City or area.
With these five details your team can estimate a system before the first call.
Savings calculator
A simple calculator that takes the monthly bill and suggests a system size and approximate savings keeps visitors on the page and starts the conversation. Keep the assumptions visible and mark results as estimates.
Trust signals
- Partner brands for panels and inverters.
- Completed projects with real photos.
- Reviews from named customers (with permission).
- Installed capacity and years in business — only figures you can support.
Local SEO for installers
Most solar searches are local ("rooftop solar in Lucknow"). Add your full address, service areas and phone to every page footer, keep the same details on your Google Business Profile, and publish city or area pages only where you genuinely install and can show local projects.
Real example: Aditya Solar Energies
For Aditya Solar Energies we built a lead-focused site with service sections for rooftop, ground-mounted, EPC and O&M, partner brands such as Tata Power Solar, Adani, Luminous and Microtek, client testimonials and a Request a Quote form with a service selector.
Building a website for your solar business? See solar company website development, try the website cost calculator or view pricing.
Frequently asked questions
Should a solar website mention PM Surya Ghar?
Yes, for residential customers. Explain the steps in plain language and link to the official portal for current subsidy amounts.
What should a solar quote form ask?
Name, phone, home or business, monthly electricity bill, roof type and city — enough to estimate a system before the first call.
Sources & references
| Source | Checked |
|---|---|
| PM Surya Ghar Muft Bijli Yojana — official portal | Oct 2026 |
| Google Business Profile Help | Oct 2026 |
Prices in this article are approximate. Spotted an error? Email admin@2ndcode.com — see our editorial policy.