Case Study · E-commerce
Narayan Jewellers
Jewellery E-commerce & Gold Savings Scheme
A jewellery store that sells online, runs monthly gold savings schemes and shows live gold & silver rates — from one admin panel.
- Industry
- Jewellery Retail
- Year
- 2025
- Status
- Live
- Website
- narayanjewellers.co
The challenge
What the client needed
The jeweller wanted customers to buy online and join monthly gold savings schemes, while the shop team still handled cash enrolments, referrals and in-store sales. Rates had to be live — never typed in by hand.
The solution
What we built
A full e-commerce platform with scheme enrolment, a referral wallet and staff panels, powered by live MCX-based gold and silver rates from our own Metal Rate API.
Technology
PHPMySQLJavaScriptREST API
Features delivered
- Online store with collections (rings, earrings, necklaces, bracelets and more), wishlist and order history
- Gold savings schemes — online enrolment plus admin-side manual / cash enrolment
- Live 24K, 22K, 18K gold and silver rates fed by our own rate API
- Smart Jewellery Finder — shows pieces that fit a customer's budget at today's rate
- Referral programme with wallet coins (1 coin = ₹1), redeemable in-store
- Employee coupon codes to attribute every sale to the right staff member
- Staff logins (email + PIN) with restricted access — no visibility of sales or scheme data
- Hardened security for customer KYC document uploads
Live production store with real customers
Rates update automatically — zero manual entry
Every staff sale tracked by coupon
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