Short answer: artificial jewellery sells on looks and trust. Your store needs browsing by style and occasion, close-up photos and short videos, and visible promises on shipping and returns — because most buyers are seeing your brand for the first time on Instagram.
How it differs from gold jewellery
A gold jeweller's site revolves around the live gold rate, purity and making charges (see live gold rates on jewellery websites). Artificial jewellery has fixed prices, many more designs, faster trends and impulse buying — so speed, visuals and easy checkout matter most.
Store structure
| Browse by | Examples |
|---|---|
| Category | Necklace sets, chokers, long haar, earrings, bangles, rings |
| Style / collection | Kundan, American Diamond (AD), temple, oxidised, premium |
| Occasion | Bridal, festive, party, daily wear |
| Price band | Under ₹999, ₹1,000–₹2,999 and so on |
Product pages
- 4–6 photos including a close-up and a worn shot.
- A 10–20 second video where possible.
- Plating and material described honestly (for example, "gold-plated brass").
- Dimensions, weight and care instructions.
- Short, readable URLs and a unique title and description per product.
- Product structured data with price and availability.
Trust for first-time buyers
- Shipping, returns, cancellation, terms and privacy pages — payment gateways also require these.
- Shipping and return promises in the top bar.
- Reviews with customer photos.
- WhatsApp support button.
Video and social
Reels sell fashion jewellery. Show short videos on the home page and product pages, and link each Instagram post to its product so social traffic lands on the right item instead of the home page.
Real example: The Jewellery Edit by Sona
For The Jewellery Edit we built a full store with category pages (rings, bangles, necklaces, kundan, long haar, chokers), Heritage, AD and Premium collections, sorting by newest and bestselling, wishlist, customer accounts and order history, a video "Live Showcase" and complete policy pages.
Starting a jewellery store? Read the e-commerce website guide, see jewellery website development and our e-commerce service.
Frequently asked questions
Shopify or a custom store for artificial jewellery?
Shopify is quick to start; a custom store avoids monthly app fees and fits custom flows. See our Shopify vs custom comparison for the trade-offs.
Which pages do payment gateways ask for?
Usually contact, terms, privacy, shipping, and refund/cancellation policies, all linked from the footer.
Sources & references
| Source | Checked |
|---|---|
| Google Search Central — Product structured data | Oct 2026 |
| Razorpay — Website policy requirements | Oct 2026 |
Prices in this article are approximate. Spotted an error? Email admin@2ndcode.com — see our editorial policy.